Increased Possibilities

MINI Living - Built by All, an installation by MINI and Studiomama, creates very personal, attractive and small living spaces, revealing a visionary concept that forms new model neighborhoods focused not on permanence, but on perpetual change

MINI Living – Built by All adds the principal of participation to the underlying themes of MINI Living, e.g. creative use of a small living area, publically accessible space and the reciprocity of private and communal living. “Today’s standardised housing market is limited in its ability to meet the requirements of the individual,” says Oke Hauser, Creative Lead MINI Living, explaining the approach behind the installation. “So MINI Living – Built by All turns people into active creators and puts them at the heart of the design process. We believe that ultimately the quality of a living space is determined by how well the residents identify with their home.”

The installation is located in a connecting room at the Zona Tortona complex. Visitors here – some of whom will be architects – can experience the full-size realisation of four different living space concepts designed in collaboration with Studiomama. Covering a surface area of just 15-20 square meters, but on very different floor plans and in different forms, colours and materials, are four contrasting living units. The approach underpinning the design allows each unit to express the individual personalities of their residents at the same time as underscoring the concept’s variety and scope. The living units are embedded in a shared space incorporating functions such as a communal kitchen, fitness area and atrium. The installation adopts existing structures – e.g. pillars and struts – and complements them with additional functionalities. The result is a standalone, living micro-neighbourhood in an old factory hall. The installation highlights that even the inside of an empty building can be used to enrich the future of urban architecture. It demonstrates how unused warehouses, abandoned shopping centres and offices can be transformed into potential living spaces.

MINI living, Built by All, Studiomama, Milan Design Week

Visitors to Design Week can explore – in the here and now – the benefits of MINI Living for residents in the future. Moving beyond the installation, they can become creators themselves in the Factory of Ideas. In keeping with the idea of participative architecture, visitors have the opportunity to create their own visions of urban living spaces in the form of small conceptual models. These will be displayed on a Wall of Fame over the course of the installation. Viewed as a single entity, they symbolise a constantly expanding micro-neighbourhood.

Built by All is the third installation presented by MINI in Milan. “Mini Living provides creative solutions for collaborative urban living – on a small footprint but offering many possibilities and a high degree of flexibility,” explains Esther Bahne, Head of MINI Brand Strategy and Business Innovation. “Our first large hub, containing over 50 apartments and communal/public spaces on an area twice the size again is currently being constructed in Shanghai. As with Built by All, the residents are co-creators of their space.”