Dutch Design Week, the biggest design event in Northern Europe, presents work and ideas of more than 2500 designers to more than 295,000 visitors from home and abroad. In more than hundred locations across the city, DDW organises and facilitates exhibitions, lectures, prize ceremonies, networking events, debates and festivities.
By choosing "Stretch" as the theme this year, the organisation behind DDW aims to encourage both participants and the general public to get involved and dare to break out of their comfort zone.
Martijn Paulen, Director Dutch Design Foundation, explains: "Today’s world is complex and poses enormous challenges. Designers have revolutionary ideas and innovative solutions for the future. Sometimes inspiring, sometimes confrontational. In this sense, Dutch design is yoga for the brain. Stretching exercises for people who don’t want to get stuck in their ways."
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